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PRISMA—GENERATION 2

2003. Shortly after the launch of the first PRISMA books the complete visual identity of the house of Klett changed by introducing a new corporate design. Suddenly we found ourselves pioneering within given parameters and exploring the possibilities.

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Polo, Swift

195 mm × 260 mm

various pages

Hardcover

German

Published by Klett


...

The second generation of PRISMA covers combines elements and ideas of the first design with corporate design standards. The “periodic system” logotype title of generation one is transformed into a typeset title using superscript elements to remind of a formula. The drawings turn into illustrative symbols. The definition text element ist still in use. Based on these elements of the basic PRISMA schoolbook many individual variations for accompanying printed materials and CDs were to follow, even a completely new subject to the series, natural sciences, was integrated.


PRISMA—GENERATION 1
PRISMA—GENERATION 3


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