KOMA AMOK

NEW
GRAPHIC DESIGN
TYPE DESIGN
INFORMATION
JUST LOOMIS—AS WE ARE

2010. For the very first time Californian photographer Just Loomis, assistant and friend of Helmut Newton, published his very personal, very intimate pictures of American life—a step beyond his work for magazines like Harper’s Bazaar and The New York Times in the eighties. In close exchange with the artist we proposed several designs for the book. Soon it was perfectly clear that the layout and type should stay all direct and unpretentious without the sterility of simple modernism.

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290 mm × 250 mm

120 pages

Half cloth

Bilingual, English and German

Published by Hatje Cantz


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You want to connect? The cover shows Just Loomis’ iconic “Skaters” in maximum size. The title is set in small size, and in lower case only, to keep the tonality as personal and intimate as possible. One fifth of the cover area is mounted with natural colored linen, reminding somehow of a desert-like atmosphere, corresponding with the images’ colors, yet highlighting them. The sequence of the images allows an undisturbed, detailed look at the artist’s nearly private view at people and stations throughout the US—a completely new Aha! effect for those who only knew Just Loomis for his celebrity pictures.



TO THE TOP
AWARDS

pdn photography
annual / books, Winner 2011

communication arts photography
annual / books, Winner 2011

Nominee for
Deutscher Fotobuchpreis 2011
(German photo book award)